Brand Marketing Manager Job Vacancy in Mbarara, Uganda – Consumer Goods

Job Description

Position: Brand Marketing Manager

Company: Coca-Cola Beverages Africa

Location: Mbarara, Uganda

Experience: Minimum 5 years of progressive marketing experience, preferably in FMCG

Education: Bachelor’s degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Consumer Goods

Department: Marketing

Salary: SSP 30,000,000 – SSP 45,000,000 per annum

Vacancies:1

Company Overview

Coca‑Cola Beverages Africa is a leading multinational beverage company with a strong presence across the African continent, including Uganda. As part of the iconic Coca‑Cola brand, the company delivers a diverse portfolio of sparkling drinks, water, juices, and sports beverages to millions of consumers. Our commitment to sustainability, community development, and innovative marketing has positioned us as a top employer in the consumer goods sector. Working with us means being part of a dynamic team that values creativity, data‑driven decision making, and a passion for delivering delightful experiences to customers. This role offers a unique opportunity to contribute to the growth of a globally recognized brand while shaping the future of beverage marketing in Uganda.

Job Overview

The Brand Marketing Manager will lead the development and execution of integrated marketing strategies for Coca‑Cola’s flagship products in the Mbarara region. You will collaborate with cross‑functional teams, including sales, trade, digital, and research, to drive brand awareness, consumer engagement, and market share growth. The role requires a deep understanding of local market dynamics, consumer insights, and the ability to translate data into compelling campaigns. For more information about our company culture and career pathways, visit our main website at https://ugandajobssearch.com/. This position is central to our mission of delivering refreshing moments and supporting Uganda Jobs, Jobs in Uganda, and broader Career Opportunities in Uganda.

Key Responsibilities

• Develop and implement 12‑month brand plans aligned with national objectives and regional market trends.
• Lead the creation of integrated marketing communications, including TV, radio, outdoor, digital, and experiential activations.
• Manage the annual brand budget, ensuring optimal allocation of resources and ROI tracking.
• Conduct consumer research and analyze market data to identify growth opportunities and inform strategic decisions.
• Collaborate with sales and trade teams to design promotional activities that boost shelf visibility and sales velocity.
• Oversee agency relationships, briefings, and deliverable approvals to maintain brand consistency.
• Monitor competitor activities and market shifts, providing actionable insights to senior leadership.
• Report on campaign performance, KPI achievement, and brand health metrics on a monthly basis.

Required Skills

• Strong strategic thinking with a proven ability to translate insights into effective marketing plans.
• Excellent communication and presentation skills for internal and external stakeholders.
• Proficiency in digital marketing tools, social media platforms, and analytics software.
• Budget management and financial acumen.
• Leadership experience, capable of motivating cross‑functional teams.
• Creative problem‑solving and adaptability in a fast‑paced environment.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or professional certifications in digital marketing or brand management are considered an advantage.

Experience

At least five (5) years of progressive experience in brand or product marketing within the fast‑moving consumer goods (FMCG) sector, preferably with exposure to beverage brands. Demonstrated success in leading multi‑channel campaigns and achieving measurable business outcomes is essential.

Salary

The compensation package ranges from SSP 30,000,000 to SSP 45,000,000 annually, commensurate with experience and qualifications. Performance‑based incentives and bonuses are also part of the total rewards structure.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Paid annual leave and public holidays.
• Employee assistance program and wellness initiatives.
• Opportunities for international exposure and career advancement.

Training

• On‑boarding program with brand immersion workshops.
• Continuous learning through Coca‑Cola’s global marketing academy.
• Access to industry conferences, webinars, and certification courses.
• Mentorship from senior brand leaders across the region.

Working Environment

The role is based in a modern office in Mbarara, offering a collaborative and inclusive workspace equipped with the latest technology. Employees enjoy a vibrant culture that celebrates diversity, encourages innovation, and supports work‑life balance. Our office environment reflects Coca‑Cola’s commitment to sustainability, featuring eco‑friendly practices and community engagement initiatives.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment. We encourage early applications as the selection process may close once the ideal candidate is identified.

Equal Opportunity Statement

Coca‑Cola Beverages Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Join us and be part of a team that values your unique perspective and contributes to the growth of Uganda’s vibrant job market.